Wednesday, November 28, 2012

Japanese vs Western Style in Japan

Japan is a unique country in the way that traditional architecture, clothing and other elements of daily life exist side-by-side with their Western equivalents, and these differences are baked right into the language. The most common word for "clothing" in Japanese is yohfuku, which literally means "Western clothing" like shirts and slacks and business suits, while traditional Japanese clothing like kimono and yukata are covered under the term wafuku ("Japanese clothing"), a totally different category altogether. This pattern of linguistic separation of Western vs. Japanese shows in many other areas, such as yohshiki for Western-style toilets compared with washiki or Japanese-style squatting toilets, and rooms, with yohshitsu being the term for a Western-style room with chairs and a sofa, and washitsu used for a Japanese style tatami room. One of my favorite concepts in modern Japan is called wayoh-setchu which means "combining of both Japanese and Western themes into something new and interesting." Some examples of this are buildings dating from the Meiji and early Showa Periods like the Sapporo Clock Tower which have design elements from both Europe and Japan, or a traditional bento meal eaten on New Year's Day called osechi that's usually made with Japanese ingredients, though it's sometimes prepared with Western foods added into the mix, making something really unique and new.

Western vs. Japanese style rooms in Japan.

The Yuru-Chara Mascots of Japanese Politics

The Japanese election is off to a running start, and it's promising to be as urusai (noisy) as ever, with politicians driving around in loudspeaker cars asking you in a booming voices to support them in the polls when you're trying to sleep late. Although there are a total of 15 registered political parties holding seats in Japan's legislature -- some of the more interesting ones include the People's Life First party, which exists to whine about any tax increase for any reason, the centrist Your Party (that's its official name, Your Party), and a very focused group called the Anti-TPP, Anti-Nuclear, Consumption Tax Hike Freeze Realization Party -- there are only two political groups that really matter. First is the Democratic Party of Japan, in power since 2008, which aims to support average Japanese families and employees of companies but ends up getting side-tracked with impossible-to-implement policies at every turn. Then there's the pro-business Liberal Democratic Party (LDP), which ruled Japan almost continuously since 1955 and is favored to win the upcoming election. Their plan for a return to power calls for a massive stimulus budget, the trademark of that party -- Japan spent the equivalent of a Panama Canal on public works per year over the last decade -- but they're going even further, bringing kawaii culture into politics. The LDP has announced plans to create a yuru-chara mascot, a cute character in a giant suit similar to the characters that represent Japan's prefectures, like Barii-san from Nagoya (below, on the right) or our own Gunma-chan (on the left). Does anyone else think creating a cute character as a way of influencing national elections is really bizarre?

Do yuru-chara mascot characters belong in politics? I'm thinking, "Hell no!"

New J-List December Sales Events

We've got two sales to tell you about, which will give you more great excuses to surf the site and put in another order or two. First, we're giving a whopping $15 or $40 back when you order items from Japan and choose EMS shipping, which is fully insured and trackable and will arrive at your house in about 4 days. Order $100 or more to get $15 back as a store credit, or $200 or more to get $40 back. Also: we have a special offer on J-List's world-famous anime and kanji T-shirts. Through the end of December, buy any 2 J-List shirts shipping from San Diego and get a free shirt chosen randomly by us. Click to see all our shirts now!
Currently our customers are making tons of orders, buying fun products from Japan for the special people on their list this year. While we know our customers can't get enough of our Anime + Toy, Bento + Culture and ecchi "Fuku-bukuro" grab bags, it's often fun to see what other random items are popular. This year Japanese snacks have been a hit, especially the wacky DIY snacks by Kracie, and of course our popular 2013 calendars from Japan. We were surprised to see a rush on our Doki Doki Toilet Poop Super Ball, a Japanese-style toilet (see above) with a cute smiling poop in it that brings you good luck. Click to see all J-List products sorted by sales, or browse the items our customers are adding to their wishlists.

Monday, November 26, 2012

Visual Novels and Anime

Since 1996 J-List has been working to create a market for English-translated visual novels from Japan, also called eroge, "gal" games, H-games and, in the case of romantic games with female main characters, otome games. Visual novels are a highly developed art form in Japan, with stories of varying complexity in which you must find a way to woo female (or male) characters and get them to fall in love with you, though there's often a lot more going on than that, depending on the game. These games occupy a strong place in popular culture here, and many have spawned sprawling commercial empires like the Fate/stay night franchise. It's a common meme in some anime series, like FLCL, Excel Saga, Welcome to the NHK, Genshiken and of course The World God Only Knows, to de-construct the themes in visual novels in playful ways. In the popular anime Chuunibyo demo Koi ga Shitai, the attractive Nibutani suddenly approaches the main character to ask if she can come over to his house on Sunday. Later he's worried: "I haven't raised my 'affinity parameters' with her, and there hasn't been a 'special romantic event' between us either. Situations like this usually lead to a 'bad end' in love-simulation games."

I like series that de-construct visual novel themes.

Payday in Japan

Today is the best day of the month for the J-List staff, payday, so I thought I'd write a bit about how payment of salaries and money works in Japan. While most people in the U.S. probably get paid twice a month, receiving a paycheck every second Friday, in Japan payday is always once per month and always on the 25th, or the next business day in cases like today. Since virtually everyone in the country gets paid on the same day, making a trip to Akihabara the weekend after payday is great fun, as everyone has money to buy cool figures and other otaku-related products. The word "paycheck" has no meaning in Japan since there is nothing resembling a personal or company check for issuing payments. Up until the last decade or so, it was common to receive your monthly salary in cash in the form of crisp 10,000 yen notes in a brown envelope, which was really strange to me at first, since Americans rarely touch large amounts of cash like that. Now, of course, nearly all companies have switched to direct deposit of funds to our employee's bank accounts.

I was shocked to receive my monthly salary in cash when I first arrived in Japan.

Future Technology and Anime

One thing I like about animation is that it can show anything, express any idea, and even let us see what the future might be like. For example, we have yet to make use of robots in our daily lives in part because it's difficult for us to imagine a form that would make them truly useful, but in the anime Code Geass Guilty Crown there's a great kind of personal robot called a Fyu-Neru that has four spider-like legs with wheels on the ends, enabling it to roll and climb anywhere as it accesses and displays information humans need. The currently-running anime ROBOTICS;NOTES takes iPad-style tablet computing into the future, showing us a world in which an incredible range of gaming and information retrieval can be done with touch interfaces. Another good anime series that lets us see the possible future of technology is Psycho-Pass, written by Madoka Magica and Song of Saya creator Urobuchi Gen, which shows us a world in which police carry "smart" weapons that only fire when held by the designated owner, and only when pointed at criminals (or potential criminals). They also have floating digital assistants that wake you up and help you get dressed then calculate your calorie allowance for the day.

Technology from the future in Psycho-Pass.

Last Reminder of J-List's Sale

Remember: our big Pre-Christmas Sale sale is going on through the end of Monday, allowing you to get $5, $20 or $40 back when you order $50, $150 or $250, making this the perfect time to get your holiday orders in to us. (EMS shipping is highly recommended to receive your orders in time for Christmas.) There's never been a better time to load up on awesome stuff from Japan, but you need to hurry!
Also remember that every day through December 24th, we'll give away one $50 gift certificate per day to a random customer, which will be given out by "Santa Megumi" (above) via email to the lucky winners on Christmas. Everyone who makes an order is automatically entered for that day, so if you make multiple orders you have an even better chance to win. Let's shopping at J-List!

Friday, November 23, 2012

How Japanese Names Work

Names are important things no matter what country you're in, though in Japan they work a little differently than what you may be used to. Japanese always have two names, a family name (Tanaka, Yamada) and a given name (Taro, Hanako), and since the name order is always reversed from Western name style, terms like "first name" and "last name" become pretty useless. Japanese never have middle names or sons named after their fathers, and when I was a teacher my students would ask me what my middle name was and show amazement that my father was named Peter Payne, just like me. It's quite rare for women to keep their maiden names after they get married, unless they marry foreigners (my wife kept hers); something that happens more often is, a man comes to live with his wife and her family and legally takes her family name. (My father-in-law did this when he married my wife's mother.) One thing I've observed about the Japanese: as a group, they're not very good at memorizing people's names, and one possible reason why this might be is the large number of non-name labels, e.g. senpai for an upperclassman or senior member of an organization, or sensei for someone in a place of respect like a teacher, a lawyer or a certified public accountant (no, I am not kidding about those last two).
When my daughter was very small, I went with her and a J-List employee to my mother's house in San Diego. Naturally my family called my employee by his given name, which was Daisuke, and my daughter pulled me aside and asked, "Why is everyone calling him 'Daisuke'? Didn't they just meet him for the first time? How can they be good friends with him so quickly?" It's just a cultural difference between Japan and the West that given names are only used by family members or close friends, or a couple who has just started dating. In the currently running anime Sakura Sou no Pet na Kanojo, which was supposed to be a "harem" anime with lots of fanservice, through the writers managed to sneak in an interesting character-driven story, Mashiro Shiina is a beautiful girl from England who is so scatterbrained, she can't even put on her own pantsu in the morning, so the male protagonist Sorata has to help her. He calls her by her family name (Shiina) to maintain a polite distance between them, but she yearns for him to call her by her given name of Mashiro.

The pantsu-challenged Mashiro, one of the more interesting boke-chara types to come along.

Gunma, The Least Interesting Prefecture

J-List is located in Gunma Prefecture in the exact center of Japan, about 100 km northwest of Tokyo. While there's a lot to like about our home -- good onsen hot springs, lots of skiing nearby, plenty of parks making it a good place to raise kids, plus mountains if you're into "Initial D" style driving -- for some reason our prefecture suffers from an image problem. Actually, this year Gunma was ranked dead last in the annual survey of the most "interesting" prefectures, and for a while there was a meme on Japan's 2ch BBS featuring pictures of the most desolate parts of inner Africa and photoshopping our prefecture's name over them. Unlike prefectures like Saitama or Chiba which border bustling Tokyo, or truly rural places like Nagano or Aomori that have plenty of history and charm, Gunma is kind of stuck in the middle. Still, I like my adopted home quite a lot, and whenever I come back after a day of walking around the cramped concrete jungle that is Tokyo, I'm always happy to be home.

"If there's a bright center to Japan, Gunma is the prefecture that it's farthest from."

J-LIST PRE-CHRISTMAS SALE IS ON NOW (Through the end of Monday)

It's that time of year again, when everyone starts seriously thinking about Holiday shopping. J-List is ready to serve you, with a huge lineup of rare and wonderful products from Japan that would be great under the tree this year. We're starting our Black Friday/Cyber Monday sale early to give you more days for your order to arrive. From today through the end of Monday, U.S. time, we'll give you $5, $20 or $40 back when you order $50, $150 or $250, making this the perfect time to get your holiday orders in to us. (EMS shipping is highly recommended to receive your orders in time for Christmas.) Thanks for helping us add a slice of Japan to your holidays!
We've got another fun announcement, too: every day from today through December 24th, we'll give away one $50 gift certificate per day to a random customer, which will be given out by "Santa Megumi" (above) via email to the lucky winners on Christmas. Everyone who makes an order is automatically entered for that day, so if you make multiple orders you have an even better chance to win. Let's shopping at J-List!

Wednesday, November 21, 2012

A "Sense" For Foreign Languages

I've written before about how effectively studying a language requires certain things. A real desire to learn is important, as is being inventive enough to figure out how your own brain learns best, since every brain is different. It's also useful to have what the Japanese called kan (勘、pronounced "kahn," like this), a word which means perception or intuition and the ability to figure out meaning in abstract situations. If you're kan ga ii then you're good at making sense of something from very little information, but someone who is kan ga warui is terrible at picking up meaning from a few threads. Because I'm married to a Japanese woman whose English is less than perfect (which is my fault, since we speak Japanese at home), my American family has had to develop these sixth-sense abilities if they want to communicate with her. For example, when my wife added "gross lipstick" to her Christmas list, my sister was able to guess that she probably wanted gloss lipstick instead, and get some for her, and when my wife sends tells my family in San Diego what time my "fright" will arrive at the airport, it's not hard to figure out that she's talking about my flight. Someone who is kan ga ii will probably be able to intune out that a Japanese person asking for "potato" at a fast food restaurants would like French Fries, or that someone who's about to "take a bath" to your house is really going to catch a bus. Of course it works both ways, and my wife often has to guess at what I'm talking about when I screw up my nihongo in front of her.

I'll bet you'll never be able to forget the word kan after this post.

Happy Thanksgiving 2013

Thursday is Thanksgiving, the second most important American holiday, a day for spending time with family and friends and giving thanks for what we have. While I love the holiday as an American, the reality is that it can be difficult to get into the proper Thanksgiving spirit while living in a foreign country. Not only do the Japanese have almost zero awareness of turkey as a food category (though you can find small frozen turkeys at some import supermarkets), but Japanese kitchens almost never have ovens suitable for doing proper baking in. Most of the other famous icons of Turkey Day, such as cranberry sauce or stuffing, are also difficult to find, although after I finish this update I'm going over to Costco and score me a pumpkin pie if they still have them in stock. What most Americans in Japan do on Thanksgiving is to take the path of least resistance and get a bucket of KFC, which is kind of sort of similar to Turkey with all the trimmings. 
Anyway, we'd like to wish everyone in the U.S. a warm and happy holiday tomorrow! And if being around your family becomes too painful, feel free to duck out and come surf the J-List site instead.

Thanksgiving in Japan is a bit different from back home.

"Absolute Zone" Marketing

I write a lot about how the Japanese are innovative when it comes to advertising, coming up with fresh and unique ways of getting their message across to people. There's the "advertising tissue" method, distributing tissues with your company's name displayed on the front like J-List does, and the always-fun company-buys-all-the-advertising-space-inside-a-train method, making it impossible to not be aware of the company's brand while you're commuting home. Now the latest advertising method is here, and it happens to involve one of my favorite Japanese fashions, known as zettai ryoiki or the Absolute Zone, which is what the "sweet three-centimeter space" (to borrow a phrase from the opening of Lucky Star) between the top of a woman's over-knee socks and where her skirt begins. That's a pretty intense patch of skin, and one advertising firm proposes to pay women between $10 and $100 a day to walk around with a company's logo fixed via a special sticker to their "absolute zone" region, which would certainly be a unique way of getting a marketing message across. I could see something like this becoming popular at big events like the Tokyo Motor Show or Comic Market's industry booths. Incidentally, if you like this style of socks we've got some great Absolute Zone socks in stock, plus authentic "socks glue" to hold them up.

I love the new "Absolute Zone" advertising concept.

J-List's Pre-Christmas Starts NOW

It's that time of year again, when everyone starts seriously thinking about Holiday shopping. J-List is ready to serve you, with a huge lineup of rare and wonderful products from Japan that would be great under the tree this year. We're starting our Black Friday/Cyber Monday sale early to give you more days for your order to arrive. From today through the end of Monday, U.S. time, we'll give you $5, $20 or $40 back when you order $50, $150 or $250, making this the perfect time to get your holiday orders in to us. (EMS shipping is highly recommended to receive your orders in time for Christmas.) Thanks for helping us add a slice of Japan to your holidays!
We've got another fun announcement, too: every day from today through December 24th, we'll give away one $50 gift certificate per day to a random customer, which will be given out by "Santa Megumi" (above) via email to the lucky winners on Christmas. Everyone who makes an order is automatically entered for that day, so if you make multiple orders you have an even better chance to win. Let's shopping at J-List!

Monday, November 19, 2012

Staying in Tokyo

Over the weekend I went down to Tokyo to take a tour of the university my son plans on attending, and afterwards my wife and I stayed in the Tokyo Hilton to enjoy a change of scenery. Like the Park Hyatt, made famous by the film Lost in Translation, the Tokyo Hilton is gaishi-kei ("foreign capital," i.e. owned by a foreign company), which made it just a little different from a hotel operated by a Japanese company. My wife was the first to notice the differences when we got to our room, which was designed with Kyoto-esque sliding paper shutters on the windows instead of curtains as you'd expect in a normal hotel. I thought the effect was quite cool, but my wife didn't seem to agree with me. It turns out that 50% or more of the guests in the hotel are foreigners from overseas, and the hotel had tailored its decor to appeal to them more than to Japanese locals, who don't necessarily view their own country in the same kakko ii (cool, good style) light that foreigners do.

The Hilton Tokyo designs its rooms for gaijin.

Third Evangelion Movie Report

This weekend saw the release of the new Evangelion movie "You Can (Not) Redo," which continues the "Rebuild of Evangelion" reboot, and I went to see it yesterday with my son. It was awesome, a very dark movie that really takes the story in interesting new directions, with many twists and turns I never expected. It's 14 years past the events in the last film, and all your favorite characters are back, including Rei Ayanami and the new battle-scarred "Pirate" Asuka, as well as now-grown-up Sakura Suzuhara, the younger sister of Touji, who speaks the sweetest Osaka-ben ever. The film is loaded with visual and story elements Hideki Anno has used in his past Gainax works, and I had a lot of fun picking them out as they danced by on the screen. In fact, while you're waiting for the film to get its inevitable international release, you might hunt down Anno's Gunbuster: Aim for the Top and Nadia of the Mysterious Seas and watch (or re-watch) them, to better enjoy the visual presence of the third Eva film when you see it.

The new Evangelion movie has old friends and new faces.

2013 Japanese Calendars @ J-List

J-List is deep into our 2013 Japanese calendar season, and things are really jumping. We've frankly never had such a great lineup of popular calendars as we have this year, including rare offerings from top artists like Shirow Masamune, Kantoku, Tony Taka and Tinklebell, plus other top offerings like Sword Art Online, Hatsune Miku, Totoro and Ghibli, and of course Evangelion. They're going to start to sell out fast, though: already we tried to add additional copies of several calendars and were told sorry, they were all sold out with our distributors. So get your 2013 calendar order in to us as soon as you can! Click here to see all Japanese calendars sorted by awesomeness.

Drinking in Japan

The J-List staff had fun last Friday, as we said farewell to a departing employee and hello to a new one. There are certain rules to follow when you're drinking with others in Japan. First, you never pour your own drink; instead, others pour for you, and you pour for them, which makes drinking together a social event. Pouring your own drink would be tantamount to denying the spirit of the group, and is only done while drinking alone in a bar in windswept Northern Japan, at least judging from the enka songs I've heard on the subject. In years past there was probably some social pressure for people who didn't want to drink alcohol to do so anyway, but these days it's perfectly acceptable to specify that you're drinking oolong tea instead of beer. In accordance with the Third Law of Language Learning, one's ability to speak Japanese actually rises a bit when imbibing alcohol...though it comes crashing down soon enough. After eating and drinking, the J-List staff went out for some karaoke, which is always a fun way to pass a couple hours.

Drinking in Japan is slightly less awesome than this.

Friday, November 16, 2012

I [heart] Izakayas

I'm rushing this update out a bit today, since the J-List crew is going out to an izakaya restaurant for the official "sayonara party" of one of our employees, and a "welcome party" for a new one. For two and a half years our employee Ai has worked to bring interesting bento boxes and traditional Japanese products to the J-List site. Now she's leaving to start a family with her husband, so we're throwing her a thank-you party complete with a bouquet of flowers we'll be presenting to her, which is something the Japanese like to do at formal events like this. I like getting together with the other J-List staff over beers and sashimi, although we don't get to do it that often in part due to the popularity of J-List -- processing 400+ orders a day kind of eats up our free time. In place of Ai-san we've got the capable new Mai, who will be bringing lots of fun new bento and traditional products in the future!

Drinking at an izakaya, then karaoke.

Some Examples of "Vagueness" in Japan

One famous aspect of the Japanese language is its vagueness and subtlety of meaning. For example, passive speech is used much more in Japanese than in English, e.g. "it has been decided" rather than "my boss Mr. Yamada decided it," and important information is often communicated through the choice of verb used. Information is often left off of sentences entirely when the meaning is understood by both parties, which can be a challenge for gaijin who wonder why they haven't heard a sentence subject mentioned in the past five minutes. The other day I received a question through J-List's Facebook page from a customer asking when the Poddities phone strap adapters for the iPhone 5 would come in. I asked J-List's Tenga-and-iPhone-gadget guru Tomo about this, but instead of specifically naming the product, I used the word are (ah-rey), which literally means "what one over there, away from both of us" but which also acts as a generic stand-in for any noun. He figured out what I meant and told me they'd be coming in this week, and we talked a bit about how cool they were, meticulously engineered adapters that allow you to securely attach Japanese phone straps or carabiner clips to an iPhone 5. Then he said, "Wait, just to make sure I'm not misunderstanding, you were asking about the Poddities adapters for iPhone, right?" Since neither of us had specifically stated the product's name we hadn't been 100% sure we were on the same page.

Speaking of vague relationships... (Takasaki-sensei and Izumi-sensei)

Winter Foods in Japan

One topic I cover a lot is how Japan is a very "seasonal" place, with distinct customs and foods for each time of year. With winter coming, I'm ready to enjoy some great Japanese winter dishes, preferably with my legs inside the kotatsu to keep me warm. One popular category of dishes is called nabemono, literally "food cooked in a large central pot" that the whole family can eat out of, and some popular versions include ishikari nabe (a miso-based soup with salmon added) and chanko nabe (meat, fish and vegetables cooked together, so hearty that this is what sumo wrestlers eat to bulk up). I'm a big fan of the Japanese dish known as oden (pronounced oh-DEN, not like the Norse god), a hodge-podge of slowly-stewed daikon radishes, boiled eggs, tofu, chikuwa and octopus tentacles, this being Japan and all. (My mother-in-law makes the best oden in the world, and I married my wife in part because of that, figuring that the daughter of such a woman would be a worthwhile choice later on down the road.) But my favoritest winter food ever would have to be sukiyaki, the classic stew consisting of thinly sliced meat, tofu and vegetables cooked in a shallow pot. If you're interested in making some of these delicious dishes, we've got some nice new English-language Japanese cookbooks posted for you.

Sukiyaki (above) and oden (below) are great in winter.

1.8 Million Pocky Tweets!

Congratulations to the Ezaki Glico company! November 11 has been designated as "Pocky and Pretz Day" because 11/11 looks like four Pocky or Pretz sticks lined up waiting to be eaten, and last Sunday the company enjoyed a record 1.8 million tweets about its brand here in Japan. This is a world record, and has earned Pocky a place in the Guinness Book. Let's celebrate by eating more Pocky and Pretz!

Wednesday, November 14, 2012

New Japanese Elections Coming -- Kill Me Please

The election in the U.S. is finally over, and I'm sure everyone is happy to have it behind them. Unfortunately the election cycle is just about to begin for people in Japan, as Prime Minister Noda has indicated he will dissolve the Diet this year. The main question in the election will be, will the currently ruling Democratic Party of Japan (DPJ) maintain the control of the government it won in 2009, or will the pro-business, more conservative Liberal Democratic Party (LDP), which ruled the country for most of the postwar period, return to power. Things aren't looking too good for the DPJ, which made extensive promises to its supporters in its "manifesto" to get elected, most of which had to be discarded as "difficult to implement" after they got into power. The party has proven rather inept at diplomacy, which has caused strain with the U.S. over Okinawa, and it's widely perceived that the problems with China and Korea have been caused in part by the weakness of the DPJ's leadership. The wild card in the election might be Shintaro "The Only Japanese Politician Whose Name You Probably Know" Ishihara, the former Tokyo governor and manga-hater. He recently created his own national political party, the Sunrise Party, and is in negotiations to try to join forces with several other small political parties.

This is a moe poster remining voers to vote in the Fukushima regional elections

Bacon-Pan from Japan

The Japanese are ahead of the U.S. in several key areas, including the availability of square watermelons and taxis with doors that open automatically for you. They have toilets that play music, in case you're like Japanese women who get nervous at the thought of someone listening to you pee, then wash your butt for you when you're done. They have vending machines that will sell you a hot can of coffee or even creamed corn soup, very nice to warm yourself with while waiting for the train on a cold train platform in winter, and you can purchase train tickets or food at convenience stores by tapping your cell phone to a computerized plate, no money required. Despite being a rice-eating nation, Japan has some pretty interesting bread, like melon-pan, round sweetened bread that looks sort of like a melon, curry-pan, delicious fried bread with spicy curry inside, and shima-pan, striped bread baked in the shape of...okay, I'm just kidding about that last one. The other day I went to my local bakery and saw the greatest achievement of bead in the history of mankind: butter bacon-pan, delicious butter rolls with bacon baked right inside. I wish I were eating some right now.

I think bacon-pan might be the best thing ever.

Archaic Kana in Evangelion

All languages change and evolve over time, and Japanese is certainly no different. There was no written language in Japan until kanji was introduced along with Buddhism and Confucianism around the 5th century. At first Chinese kanji were used directly, with Japanese grammar and character pronunciations more or less laid on top (a system known as kanbun), and this was replaced by a system of assigning sounds to characters arbitrarily (the man'yo-gana), which grew into the hiragana and katakana writing systems in use today. But the Japanese language has continued to change even in recent years. For example, the current practice of writing Japanese horizontally from left-to-right was only standardized after World War II, and if you look at the "retro" design on the Sakuma Drops candies, you might be able to tell that the writing is "backwards" compared with how the language is written today. There are several hiragana and katakana characters that were commonly used a century ago but which have disappeared from use today...although Hideki Anno goes out of his way to design all written text in Evangelion to use these strange, archaic characters as much as possible.

Evangelion is filled with bizarre, archaic writing just to be different.

Thinking about Christmas at J-List

We're getting into Christmas mode around here, adding tons of extra products to the site that would be perfect for that special Japanophile on your list this year. Between our popular Fuku-bukuro grab bags, which are flying off the virtual shelves right now, and our always popular J-List Gift Certificates, we have more than 5000 awesome products from Japan for consideration. How can we help you today?

Remember, Shuffle! is Now Open for Preorders

Remember our good news, about the impending release of Shuffle!, one of the most famous and awesome visual novels to be translated into English. The upcoming shrinkwrapped package version will be great for fans and collectors, 100% uncensored and DRM free, and it will be shipping soon. Did you get your preorder in yet?

Monday, November 12, 2012

Fire-Prone Japan

Clang clang! Clang clang! Right outside my window right there's a fire truck driving by slowly, ringing a bell and playing a recorded voice: "This is the community volunteer firefighting brigade. Please remember to extinguish all flames before going to sleep tonight." Japan lacks American-style central heating in its homes, and most Japanese use kerosene heaters to heat individual rooms (though those kotatsu heater tables are popular as well). With so many space heaters in use, it's not uncommon for fires to occur, and every couple weeks there's another sad report of a house fire somewhere in the country. Fire has long been the bane of Japan, a country with a high population living in homes of wood and paper, and firefighting is so important that there's an awesome tradition of ukiyoe art featuring traditional firemen of Japan dating back to the Edo Period. Over the past few years, Japan has -- finally, from my American-centric point of view -- gotten more serious some of the public safety concepts that we take for granted, and now requires that smoke detectors be installed in all new homes.

The Edo Version of the FDNY, Circa 1650.

"Half" Japanese Girls: You Can (Not) Resist

The third Evangelion movie is coming in a week, so my son and I re-watched the second film to get into the mood. The two main heroines of the second Eva movie are Asuka Shikinami (née Souryu) Langley and Mari Makinami Illustrious, two bad-ass characters who share a common defining trait: they're both haafu, half Japanese and a quarter each of German and American (in the case of Asuka) and half British (for Mari). The Japanese have a long-standing fascination with haafu, considering them to in many ways to be the perfect blending of hybrid features, and many popular fictional characters feature mixed ancestry to make them more appealing, from Lupin III to Solid Snake to L from Death Note. While Japanese might be whiny and weak like Shinji and true foreigners potentially scary and unstable (remember the Brit who decided to go for a swim in the Imperial Moat in Tokyo in the nude?), characters who are haafu combine the best of both worlds. While the belief that half-Japanese are automatically more talented or assertive than full-blooded Japanese is a myth, it isn't always. A couple years ago my daughter went to Kamakura with her school and some foreign tourists came over to talk to the students. Every student froze sold, despite the fact that they'd studied three years of English by then, and it was up to my daughter to interpret for everyone.

Asuka and Mari are bad-ass haafu characters.

Things I've Learned about the Japanese: Part 16

I've learned some things about the Japanese people during my time here, which I thought I'd share with you. First, they really, really love to eat goma (sesame seeds), and healthy goma flavored foods are everywhere here, from salad dressing to the sesame seed flavored snacks J-List sells. Japanese people tend to be very humble, and will often vehemently deny any compliment you give them, no matter how true it is. The Japanese learned the gesture of "flipping the bird" relatively recently, and it's common for people here to point out locations to you on a map using their middle finger, a gesture which would be interpreted as rude by Americans if we thought they were doing it on purpose (they're not). Japanese assume every Westerner they meet speaks English, and is very outgoing and genki, saying "Oh my God!" or "Unbelievable!" several times per day. They also assume every English speaker knows every word ever coined, and when I go to the doctor he's visibly disappointed when I'm unfamiliar with the difficult medical terms he's trying to use.

Japanese expect gaijin to know every English word.

Posted for Preorder: Shuffle!

There's lot of good news in the air for fans of English-translated dating-sim games and eroge. Not only is the third and final Moero Downhill Night driving game series coming out very soon, but we're posting one of the most awesome English-translated visual novels ever, Shuffle! It's the story of a lucky guy who finds himself caught between two cute girls not of this world, and one of the most famous games ever translated into English. The upcoming shrinkwrapped package version will be great for fans and collectors, 100% uncensored and DRM free. So preorder it now!

Friday, November 09, 2012

Invisible Buddhism in Japan

Soon after arriving in Japan, I walked to a Seven Eleven to buy some onigiri, those triangle-shaped rice balls that are similar to sandwiches in the U.S. While I enjoyed my lunch, I wandered behind the convenience store and was surprised to see a beautiful Buddhist temple nestled in between a beauty shop and CD rental store. People were walking by, not paying the slightest attention to the small temple despite it looking to my outsider's eyes as out-of-place in a modern glass-and-asphalt city as a UFO. That's largely what Buddhism is for many in Japan, it seems to me: it's all around you, like the air, but is generally unseen until your life takes you to some point where it shifts to the foreground, such as the death of a family member. Buddhism has been a part of Japan for almost 1500 years, and you can see its footprint in many interesting areas. When Japanese people clean their homes on December 31st so they start the new year with a clean slate, they're reenacting an ancient Buddhist temple-cleaning ceremony, though no one is consciously aware of it. It's very important to make sure you don't position your bed so that your head is facing north, as this is called kita-makura ("north-pillow") and it's only for the dead at funerals. Even the common Japanese phrase itadakimasu, said before eaten any meal in Japan, is originally a Buddhist term humbly thanking the animal that died so you could eat it.

In neighboring Takasaki there's a 5-storey Buddhis Kannon statue that constantly watches us.

Japanese Love Gaijin Who Love Japan

I write often about how the Japanese love it when foreigners take an interest in their culture, and nothing is more fascinating to them than seeing a gaikokujin who knows more about a certain subject than Japanese do themselves. I recently caught another TV show that introduced these kinds of unique foreigners called "Like! Japan" First there was a traditional enka singing competition in New York followed by a spirited trivia contest because hardcore foreign fans of AKB48, then a father-and-son combo in Italy who love Japanese trains and could name all the train stations on Tokyo's Yamanote loop line. Finally there was a competition between four Americans who could best be described as "Japanese history otakus," possessing a huge amount of knowledge of Oda Nobunaga, one of the most famous names in Japanese history. They were able to answer such tricky questions as, "When Akechi Mitsuhide brought his army into Kyoto to assassinate Nobunaga, what did his say to his troops before fighting?" (The answer was Teki wa Honno-ji ni ari! "The enemy awaits at Honno-ji temple!")

How's your knowledge of Oda Nobunaga history?

We [heart] Fangirls

One of the best things to happen to anime fandom has been the rise of the fangirl. Back in the 80s, when the popularity of anime subculture was growing and fans were beginning to organize themselves around clubs on university campuses -- this was before Akira, also known as "the first anime movie a guy could maybe discuss with a girl" -- anime was a very male-dominated affair. As the medium hit the mainstream in the 90s, several key innovations brought in female fans by the truckload, including "hybrid" series like Sailor Moon, which appealed to fans of all sexes and ages, and Gundam Wing, which compelled female fans to spend hours debating the comparative hotness of Heero x Duo and Trowa x Quatre online. Neon Genesis Evangelion was a groundbreaking series in many ways, not least because of the character Kaworu, who created a renaissance in yaoi doujinshi that brought fangirls in for years. The "BL" revolution of the 90s launched a generation of female fans who are now called fujoshi, a word originally meaning "young miss" but written with characters that mean "rotten girl" (the term is somewhat self-mocking, not unlike our "I Like What I Like so Get Off My Back!" yaoi girl's T-shirt). Of course girls who like the bishounen character design style but not the yaoi content can explore otome games, another popular girl-centric genre that a lot of fans enjoy. Fandom today is an incredibly rich and complex world in which everyone can find something worthwhile no matter what they love, and I wouldn't have it any other way.

Fandom is a much better place with fangirls in it, don't you think?

Evangelion is In the Air

Can you feel it in the air? The third Evangelion movie is coming out soon, and there are naturally lots of great Eva products being released in Japan, which we are happy to carry on the site. Whether you're looking for the 2013 Evangelion calendar, great new iPhone case and officially licensed character cups, our Eva + Pikachu parody T-shirt or Calbee Eva potato chips with a trading card inside, you should browse the site and now. See the top Evangelion products, as ranked by our customers.

Remember, Pocky Day is Almost Here!

This Sunday, November 11, is a special day for Pocky fans. It's been designated by the Ezaki Glico company as Pocky Day, since 11/11 looks like four Pocky sticks lined up, ready to be eaten. To help celebrate all Japanese snacks including Pocky and Pretz, Nestle Kit Kat and more, we're having a sale on all food products through Monday, so get your order in now! Click here to see all J-List's Japanese snack sorted by popularity!

Wednesday, November 07, 2012

Unique Advertising Methods in Japan

There are many innovative ways Japanese companies advertise to get their messages out to people, like running a short commercial twice, back-to-back, so you can't tune it out easily. Many Japanese advertising campaigns are so interesting they develop a following outside Japan, like the Lotte Fit's gum commercials that will make you get up and dance, or the nosebleed-inducing AKB48 "mouth to mouth" Puccho commercial (YouTube videos embedded in our product pages). The Japanese take public transportation a lot, and innovative advertising in trains is common, like the campaign that transformed the metal bars passengers hold onto while commuting into lightsabers to promote the Star Wars DVD release here, or turning an entire train into a giant advertisement for K-On! One method of advertising I've always liked is pocket tissue, which are printed by banks or ramen shops to promote their wares and handed out on street-corners -- they're useful because you never know when you'll need some tissue. If you've ever been to an anime convention J-List was at we probably handed you some of these pocket tissues, and we also include a pack with orders you make from our website. And if you make an order now, you'll get our cool limited-edition holiday pocket tissue with "Santa Megumi" on it. (Please note that J-List tissues aren't included in orders that would be damaged by them during shipping, like thin books or doujinshi, and are subject to availability).

Pocket tissues are a popular way to advertise.

University Crisis in Japan

In many ways it's been a blessing for Japan to have very little in the way of natural resources compared to, say, Saudi Arabia, which has forced the country to invest heavily in its own citizens through education. In the decades after World War II, Japan has built an excellent educational system based on competition: in order to get into a good university, students had to work hard and learn to apply themselves from an early age, which has yielded many benefits. As Japan's population falls, however, the country faces a new crisis, with the prospect that one day, any student who wants to attend a famous university can just walk right in. without studying. In order to maintain Japan's academic standards, Japan's Minister of Education, Culture, Sports, Science and Technology -- yes, that's really her title -- has surprised everyone by refusing to approve three new universities that had applied for official accreditation, a decision which I frankly applaud. I've written before of the incredible foolishness of creating new universities in a country where elementary schools are being designed to be "barrier free" so they can easily be repurposed as community centers for the elderly when they're no longer needed for children. While it's inconvenient for the staff involved with these new universities, Japan needs to start making hard decisions about its future going forward.

The coming "famine" of students will cause problems for Japan's universities.

J-List 1,000,000th Order!

J-List has been bringing you interesting and random products from Japan since 1996, selling everything from our famous "Looking for a Japanese Girlfriend" kanji T-shirts to Hello Kitty "shoulder massagers" and more. Today today we reached a pretty awesome milestone: our 1,000,000th order. The order was by a customer in Reno, Nevada, for some awesome Megami Magazine issues, and we gave him a gift certificate to thank him. We'd like to say thanks to our amazing customers, and here's to another million orders!

Stylized Language Used in Anime

It's got to be a challenge for anime creators to come up with fresh and interesting characters for fans to enjoy, but fortunately they're quite good at inventing new variations on facial features, hair ornaments and endearing personality quirks to make their characters unique. The popular new anime Chunibyo demo Koi ga Shitai ("Regardless of My Adolescent Delusions of Grandeur, I Still Want a Date") is the story of Yuuta, a Japanese high school student who spent his junior high school years pretending to be a magic-using video game character but who now wants to lead a normal life...so naturally he's surrounded by cute moe girls who won't let him. Kyoto Animation has come up with some great characters, including the eye patch-wearing Rikka who does that cute protective thing with her arms whenever Yuuta bops her on the head, and Shinka, the cutest girl in class, who also spent her early years engaging in childish fantasies that she now wants to erase. My favorite of the batch is definitely Sanae, the clumsy girl who uses her twintails as weapons to fight with. As is often the case in anime, Sanae speaks in a highly stylized way, essentially putting desu on the ends of all sentences that don't need them. The end result is cute, although no one in the history of the country ever spoke this way. Just as it's not a good idea for Japanese learners of English to say, pattern their speech after the fictional character of Yoda, it's important for anyone studying Japanese to avoid trying to learn too much from anime.

Sanae speaks a fictional dialect of Japanese.

Monday, November 05, 2012

The American Election, As Seen From Japan

Well, the U.S. election is almost upon us, and if you're sick of being bombarded with political messages and 24-hour news coverage, the good news is that very soon we'll all be at the farthest point from the next election possible. The election is being covered on the Japanese news, with correspondents in the U.S. reporting on the campaigning. Japan has a British-style Parliamentary legislature with a Prime Minister elected by the ruling party or coalition of parties, and the system in the U.S. is quite confusing to people here, so commentators are careful to explain the uniqueness of the U.S. electoral system, especially the Electoral College. Thanks to the vote-by-mail system, I was able to cast my ballot even though I'm on the other side of the world. Incidentally, we've got a great English-translated visual novel called My Girlfriend is the President about a normal Japanese boy who wakes up one day to find that his girlfriend has somehow become President of Nippon (naturally, aliens are involved). If you'd like to pick up this great eroge we're having a $10 off sale through Wednesday. We wish you many happy elections!

This image has me imagining a "moe" version of Mitt Romney, ugh.

International Marriage as Seen from Japan

Kokusai kekkon, or international marriage, is a popular way for Japanese to find a partner who can provide something that other Japanese are unable to, and more and more Japanese of both sexes are open to the idea of marrying someone from another country. The other day I caught an interesting TV show called Sekai Banzuke: World Ranking that took on the topic of international marriage, inviting famous gaijin "talents" (Japanese-bilingual foreigners who work as commentators or commedians in Japan) who have Japanese husbands and wives to hear their thoughts on the subject. The discussion was quite spirited as foreigners from the U.S., Britain, France, India, Brazil, Finland, South Korea and Hong Kong told of the various trials they faced getting used to living with a foreign spouse. These challenges included lifestyle differences (the guest from India said his wife got tired of him asking to eat curry three times a day, every day) as well as language (the Harvard-educated American "talent" Pakkun annoys his wife by correcting her Japanese in front of others). The show also covered one of the most famous international marriage of the 20th Century, that of John Lennon and Yoko Ono, which is a rarity as Yoko is oddly unpopular in Japan and almost never discussed in the media.

International marriage and Japan.

Star Wars + Disney Thoughts

While Japan has been a huge influence in my life from a young age, the other great inspiration for me has always been Star Wars, as the 400+ Star Wars figures displayed in my office can attest. I was therefore quite interested to read the news that Disney was buying the rights to the Star Wars franchise, and spent a few hours chuckling at entertainment blogs as they tried to come up with variations on "When You Wish Upon a Death Star" puns. I enjoyed seeing the range of reactions by fans on the J-List Facebook Page, some of which were negative ("I'm surprised my childhood was only worth 4 billion dollars") while others were hopeful ("it can't get any worse, I think it will get better"). In some ways it seemed like we were "kids" being told by our parents of a divorce and remarriage to a new parent, and some fans seemed to really be in shock about the news. Personally, I'm upbeat about the ownership change, since Disney and Star Wars have been joined at the hip ever since Star Tours opened in 1987, and the fit seems to work pretty well. (The marriage of Star Wars and Japan isn't too bad either.) My main passion is for the really excellent Star Wars games like the Battlefront series, and I'll keep my fingers crossed for some good news in this area in the future.

What are your thoughts on the Disney + Lucasfilm marriage?

(Mostly) All-Ages Manga @ J-List

J-List sells tons of great manga from Japan, which are perfect for fans and collectors and anyone wanting to teach themselves Japanese using what is pretty much the most enjoyable method available. We carry all the most popular comics, including rare books like the limited edition of the final volume of Evangelion. Browse our all-ages and general manga volumes here.

Remember J-List's Big Chocolate & Snack Sale

Remember: J-List is having a great limited sale on all chocolate and other snack items from Japan, to celebrate Pocky Day (November 11), making this a great time to pick up Japanese Pocky or Kit Kats or bizarre gum or Kracie "DIY" snacks. The sale will run through November 11, which has been designated as "Pocky Day," since 11/11 looks like four Pocky sticks lined up next to each other. Click here to see all J-List's Japanese snack sorted by popularity!