Friday, October 18, 2013

Japan and the Color Red

What color is the sun? You might answer that it's yellow, or orange, or white. However, when asked this question most Japanese are likely to answer "red," perhaps because of the red circle on the Japanese flag, called 日の丸 hi-no-maru or circle-of-the-sun. It's interesting to look at other ways the color red has special cultural meaning to the Japanese. Babies are thought to be red-colored when they pop out of their mothers, and 赤ちゃん aka-chan is the most common way to refer to a baby in Japanese. In lieu of signing their names with a pen Japanese use a kanji "name stamp" called a hanko which uses red ink, though it's very bad form to write someone's name with a red pen, as it's thought they'll die if you do that. Red is the primary color you'll see when you visit a Shinto shrine, including the red Daruma dolls and torii arches, and lovers are said to be connected by an 運命の赤い糸 unmei no akai ito or Red String of Fate, an invisible red thread tied to their pinkies. Red is also the color of celebration in Japan, and it's common for families to eat 赤飯 sekihan or red rice with beans in it to celebrate life's important events, such as a wedding or a daughter's first, er, "flowering," to use the G.R.R. Martin term. If you want to try this rice (which is delicious, not sweet at all as some Japanese beans are), we have it in stock now.

Yes, definitely red.

New Anime Report: Outbreak Company

A new anime season is upon us, and I'm doing my best to keep up with the flood of new shows. One series I started watching last night is Outbreak Company, a fun anime with lots of fantasy themes. When a doorway connecting Japan and an alternate world is discovered, the Japanese government gets the bright idea of using moe culture as a bridge between the people in the other world and Japan. They hire Shinichi Kano to be Japan's "otaku ambassador" whose job is to introduce anime and manga to the residents of the Holy Eldant Empire to help them understand the Japanese people better. The show accurately captures the ineptness of the government of Japan to really understand 2D culture and why it's become popular around the world -- one government official describes it as, "Akiba-kei, tsundere, moe, you know, stuff like that." In addition to being a vehicle for making jokes about otaku culture and how it's seen by outsiders (e.g. foreigners like us), the show has quite a lot of interesting social commentary to make, and the story seems quite well developed. it's also got the cutest half-elf moe maid character I've ever seen.

Outbreak Company is a fun new anime series.

Japan's New Hair Trend is the New Black

As with other countries, fashions are constantly in motion in Japan, heading off in new directions then doubling back every few years. The latest trend in Tokyo this autumn is a 黒髪ブーム kurokami boom or a boom in jet black hair, inspired by the popularity of idols like Oshima Yuko of AKB48 and elegant model Mitsu Dan. Most Japanese go to junior high and high schools that have strict guidelines for student appearance, and a student or teacher is designated as the Public Morals Officer who makes sure skirts aren't raised too high and hair isn't dyed a lighter color. (My daughter would sometimes be questioned about her hair, but of course she's haafu and light brown her natural color.). When they graduate from school, it's common for Japanese to enjoy their newfound freedom and lighten their hair color (those rebels!), but now this trend is reversing, and black is, well, the new black. One a trend starts to take hold in Japan it's not uncommon for it to skyrocket until it seems everyone has become part of the wave. This is due to a phenomenon known as 右へ倣え migi e narae, which is a command to "line up, standing just as the person to your right is standing," which also describes the tendency of Japanese to copy people around them when a new trend starts to take hold.

The latest trend in Tokyo this season is black hair.

Combo Packs of Hentai Games in English

J-List has been involved with English-translated visual novels and eroge for years, and we love introducing these fun games to our customers. Because it's hard to keep every game in print as a shrinkwrapped package, we started combining two games in one, and our customers love being able to buy these reduced-price games, since there's nothing like getting a great game plus one more free. We've got Crescendo and Target: PheromoneIdols Galore and Slave Pageant, the excellent yaoi titles Absolute Obedience and Enzai, a super pack with Amorous Professor Cherry plus Kango 1 & 2. and the especially awesome Do You Like Horny Bunnies vol 1 & 2 series. Not only do these great game packs let you get multiple games for a low price, they're great for collectors who want to own the games in physical formats. All games are DRM-free.

Wednesday, October 16, 2013

Sake and Japan

Everyone is familiar with Japanese sake (酒, pronounced SAH-kay, never "saki"), the distilled rice wine known as "spring water" to Yamato/Star Blazers fans. Sake has been made for millenia, from 6000 years ago in China and 2000 years in Japan, and is one of the world's oldest fermented beverages. Sake is often served hot, called atsukan, and it tastes great heated with a camping stove while sitting under the cherry blossoms in the spring. As with wine in the West, sake has always been associated with religious ceremonies, and when we built our J-List office, a Shinto priest came out to purify the ground with sake and salt to ensure that we would have good luck in the future. If you're interested in trying some sake, the staff of J-List recommend you consider Koshino Kanbai, Hakkaisan or Shira-Yuki, and always avoid the inferior (but often well marketed) brands Sho Chiku Bai, Ozeki and Gekkeikan.

Sake is a famous image of Japan.

Japan's Sweet Bean Bread Hero

Quick, name the most valuable licensed character in Japan. If you went with Hello Kitty or even Pokemon, you chose wrong. The top character in Japan by market share is named Anpanman ("Sweet Bean Bread Man"), a popular bread-themed superhero who fights against the evil Baikinman ("Bacteria Man") with his friends Currypanman (made of curry-filled bread) and Shokupanman (whose head is a giant slice of white bread) and his girlfriend Melonpanna (made of sweet "melon bread"). Anpanman is universally loved by all children in Japan, who wear his face on their T-shirts and underwear, and is enormously successful as a licensed property. The show is cute but can be weird at times, like Anpanman's penchant for breaking pieces of his head off and offering it to people when they're hungry, since his head is made of bread and it grows back. Yesterday it was announced that Anpanman creator Takashi Yanase died of heart failure at the age of 94...which is a quite an amazing number of years to be making children happy. Whenever the evil Baikinman bids someone farewell in the show, he always says, "Bye Bye-kin!" (pronounced 'bye bye-keen'), and if you ever want to surprise a Japanese person use this phrase on them and watch them jump out of their shoes.

The creator of Anpanman has gone to that bakery in the sky.

Rainy Tokyo

One of my favorite things about Japan is the quality of service you experience almost everywhere. Yesterday my employee Yasu and I drove into Tokyo to visit a company to discuss upcoming English visual novels, which takes about 90 minutes from our corner of Gunma and costs around $40. (Alas, Japanese freeways are not free.) Our timing could have been better since Typhoon Wipha was approaching the city, turning the streets of Tokyo into a giant Blade Runner set. During the drive down, a sensor in my car beeped warning that tire air pressure was low, so we pulled into a "gasoline stand" to have the tire pressure checked, which was done for free by an extremely cheerful and knowledgeable service station attendant. After we concluded our business we visited some stores in Akihabara to search for artbooks and other products we wanted to carry on the site, and were delighted when the staff of the bookstore bagged our purchases then produced plastic rain covers for our bags, so the books inside wouldn't get wet. We were definitely happy with the good service we received.

I've…seen things you wouldn't believe. Maids with shimapan handing out tissues in front of Tora no Ana…

Cute Cat Products at J-List

Are you a cat lover? If so then we've got some really fun cat-related products from Japan you should see, from Lucky Cat dolls that will bring good luck into your life, to catgirl-related figures and games, and even cute cats that attach to your iPhone or Android phone. We also carry authentic kotatsu heater tables, which are seen in many anime series. In addition to being an economical way to keep warm in the winter, kotatsu heaters are a great gift for your cat, since they love to sleep in them.

Monday, October 14, 2013

Agriculture and Farming in Japan

Like all countries, agriculture is important to Japan, and a large number of people are involved with various types of farming here. Although the amount of farmland in Japan is comparatively small, just 13% of the country compared with 40% of the U.S., it's intensely farmed, with a crop of rice grown in the summer followed by a crop of wheat or soybeans in the late fall. The Japanese consider food self-sufficiency to be an important national goal, no doubt due to the starvation they experienced during and after World War II, and large swaths of land are designated as farmland that cannot be developed for any other purpose. (This includes where J-List is located, though we were able to re-zone our land so that we could build our office. As a result we're surrounded by rice fields on all sides, which is quite funny for such a high-tech company.) One of the biggest differences between farming in Japan and America is the scale: while a few mega-corporations tend to dominate U.S. agriculture, most farming is done on a family level, or by very small companies.
When I was in the Atlanta area, I drove out to visit my brother and his wife, who run a farm raising various kinds of livestock including pigs, sheep, rabbits and free-range chickens. I was impressed by what I saw: a sustainable, efficient farm that made use of all available resources and had very little negative impact on the Earth. Best of all, they're able to harness the power of the Internet to reach out to customers who want to buy their organically-grown and all-natural products in ways that are similar to how J-List uses the Internet to connect with our customers. This kind of innovation is harder for Japanese farmers, in part because farming in Japan is managed from the top down, with most crops bought and sold by the government to stabilize prices. There's the reality that most farmers in Japan are aged 60 or older, a hard age to learn new Internet tricks. There are some silver linings for farmers in Japan, however, including low taxes thanks to government policies that encourage people to keep farming the land. Also, many farmers are able to create valuable high-end crops that sell for fabulous prices, like those honeydew melons that go for $100 each (which are usually bought to give as gifts to others) or famous brand mangoes that are greatly sought after by consumers.

Farming in Japan is different from in the U.S.

Kyoukai no Kanata: Beyond the Megane

When manga and anime creators go to design a new character, they have many options available to them. They might go with a simple imouto character with flowing twintails or try a variation of the iconic tsundere girl who hides her feelings of love with violent anger…or they might strike out in a bold new direction, like the eerie "clock eye" of Kurumi from Date-A-Live, or the odd single jeans-leg of Kaori Kanzaki from A Certain Magical Index. While various character design fashions might come and go like so many moe eye patches, I'm definitely a lifelong fan of meganekko, or girls who wear glasses. One of the key elements of moe is that the character must possess one or more imperfections or character flaws, whether it's cute clumsiness or the inability to read social situations around her…or just bad eyesight. One of the cutest glasses-wearing girls in anime today can be seen in the new series by Kyoto Animation called Kyoukai no Kanata (English title Beyond the Boundary), the story of an immortal half-human high school boy and the clumsy glasses-wearing girl who befriends him (after trying to kill him several times). So far it can be summed up as "Fate/stay night meets K-On!" but the characters are quite endearing so I know I'll keep watching. If you're a fan of megane, we've got a full line of anime cosplay glasses on the site, and all on sale this month, too!

A new KyoAni anime about megane and demons, or something.

Sailor Moon is Exploding at J-List

On Friday we posted a huge update of great new Sailor Moon products which the J-List staff has been busy searching for, including new Sailor Moon figures, "transforming" pens and pointers and a really cute Luna/Artemis reversible pouch. We posted some more items today, so browse the entire list of Sailor Moon products and see what you want to order. If at all possible we'd love it if fans could preorder the items they want ahead of time. You aren't charged until the items come in stock if you pay with a credit card, and this helps us know how many products to order (so we don't sell out before you get yours).